Choose the best website builder for your business
The Cheat Sheet that shows you exactly which website builder to choose based on your needs with bonus on how to get free custom domain, free email hosting, and more.
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The Cheat Sheet that shows you exactly which website builder to choose based on your needs with bonus on how to get free custom domain, free email hosting, and more.
Get the FREE cheat sheet
By David Nge | Last Updated: February 17, 2025
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Are AI website builders viable in 2025?
Can you actually build a fully functional, usable website using just an Artificial intelligence tool?? That's what I was trying to answer.
I wanted to test these AI website builders myself, so I used each one to build actual, functional websites. I also documented & wrote tutorials for every single one of these website builder to give you a real, unfiltered experience.
The website builders I used (in no particular order) are:
This is your quick guide—and my comparison—to the best AI website builders in 2025.
Personally, I've managed several websites made with website builders, and having used all their AI features, I evaluated them based on these key criteria (click to jump to any section):"
Let's dive right in.
| Platform | Starting Price | Free Plan? | Supports eCommerce? |
|---|---|---|---|
| HubSpot | Free (with custom domain) | Yes | Yes |
| Wix | Free (Wix branding) | Yes | Yes |
| Hostinger | $8.99/month | 7-day trial | Yes |
| Durable | $12/month | No | No |
| Squarespace | $16/month | No | Yes |
| Dorik | $18/month | Yes | No | Duda | $19/month | 14-day free trial | Yes |
Hostinger takes a streamlined approach with a single prompt to generate your entire site.
You simply describe what you want, for example, "Create a professional website for my consulting business with a clean, modern design."
The editor is fast and loads instantly when you navigate around.
Includes helpful features like alignment grids and pre-made sections you can drag and drop.
Most users can get a complete site draft in about 10-15 minutes,
Best for: Users who want a simple, fast process without multiple setup steps
Wix uses an interactive chat-based system that guides you through the setup process.
As you answer questions about your business goals and target audience, you'll see your site profile being built in real-time on the side panel.
The AI assistant then helps you customize your feature list, suggesting relevant tools like booking forms or portfolio galleries based on your needs.
This approach works best for users who prefer guided assistance and want a more personalized website.
Dorik has just two main questions about your business and preferred style before they build your site.
Their Quick Style feature allows instant changes to color schemes and typography, with real-time previews as your site takes shape.
They are particularly good at providing immediate image and layout customization options.
Great if you want quick aesthetic control without dealing with complex setup procedures.
Squarespace's approach starts with choosing your brand personality, like "Professional" or "Creative," which sets the tone for your entire site.
You then select from a collection of themes (they are presets basically) that combine matching fonts, colors, and button styles, while suggesting key sections based on your business type.
This approach is more structured but works particularly well for those who don't wanna spend too much time fiddling with design and want a clean, professional aesthetics (aka the Squarespace aesthetics).
HubSpot keeps things simple with three basic questions about your business type, goals, and design preferences.
Your site automatically integrates with HubSpot's existing marketing tools and includes features like live chat, forms, CRM, and others.
Note: Hubspot is the only platform that lets you connect a custom domain for free.
The editor feels a bit basic, but it's not overwhelming, which makes it easy for marketing-focused teams to just work with integrated tools right from the start.
Durable's setup process consists of three questions about your business type, name, and location.
They'll use industry-specific templates that automatically adjust to your business category, and they'll add a local map integration if you're a brick-and-mortar business.
The first site draft takes about 30-45 seconds to generate, which you can edit after. I'd say they're better for service providers who need industry-specific features.
Duda takes a unique approach by integrating AI throughout the website creation process rather than generating an entire site at once.
You can start with either a template or blank canvas, then use the "Triple Threat AI workflow" to build their site.
The AI suggests relevant pages based on your business type, generates smart layouts for each page, and creates contextual content.
This approach gives you more control while still leveraging AI's capabilities, making it especially valuable for agencies and
Duda's content generation stands out for its contextual awareness and page-specific approach.
The platform excels at creating highly relevant content based on page purpose, like educational content for landing pages or detailed answers for FAQ sections.
While you can't specify tone directly during full-page generation, you can refine individual sections afterward.
The AI really good at logically structured content that follows professional copywriting principles.
Duda offers a hybrid approach to design flexibility, combining AI-powered layouts with professional templates.
The platform's Smart Layout Engine generates contextually aware designs based on page purpose, while still allowing granular control over elements.
Duda has about 52 industry-specific templates and AI-assisted customization, it strikes a balance between automation and creative control.
Particularly strong for agencies, it includes white-labeling features and client management tools.
It's safe to say that, at least at this point, AI website builders are NOT yet capable of building a flat-out perfect business website for your needs.
For now I'll just list the common limitations I find across all of the Ai website builders I tested.
Knowing these will help you focus your time and effort on editing your site to get it ready as quickly as possible.
Here are some tips to help you choose the right AI website builder for your business.
While these platforms promise fully automated website creation, they typically get you about 80% of the way there. The remaining 20% requires your input for:
If you're in a hurry, here's how to choose based on common scenarios:
For Rapid Launch (Under 1 hour): Hostinger AI, Dorik AI or Durable AI. Both offer streamlined setup processes and good-enough defaults for a basic professional presence.
For Growing Businesses: Start with HubSpot AI's free plan. Even if you outgrow it, you'll benefit from their marketing tools and can easily upgrade as needed.
For Freelancer or Agency: Go with Duda AI, the only AI site builder with client management and white-labeling features.
For Maximum Long-Term Flexibility: Choose Wix AI or Squarespace AI. Both platforms offer room to grow and won't require switching platforms as your needs evolve.
Based on extensive testing, here are some practical tips regardless of which platform you choose:
Remember, the goal isn't to find the "perfect" AI website builder, but rather the one that best matches your specific needs and working style. Start with free or free trial where available, and focus on the most important features for your business goals.
No, none of these AI website builders require coding skills.
They all use visual editors and AI-powered tools to help you build your site.
That said, platforms like Duda and Wix do offer advanced customization options if you know HTML/CSS, but this is entirely optional.
Initial site generation typically takes 30 seconds to 2 minutes, depending on the platform.
A basic website can be ready in 15-30 minutes, but plan for 2-4 hours to properly customize content, add your images, and fine-tune the design.
Platforms like Duda and Wix might take longer since they offer more customization options.
Among the platforms that support eCommerce, Squarespace and Wix offer the most comprehensive features for online stores.
But, if you're looking for something simpler, Hostinger provides basic eCommerce functionality at a lower price point.
Duda also offers solid eCommerce features with good agency tools for client stores.
Yes, most these platforms allow you to use a custom domain, but this typically requires a paid plan.
Hubspot is the only one that allow you to build a website with free custom domain on their free plan.
Most AI website builders don't support direct website exports.
Duda offers this feature for agencies, but generally, you'll need to rebuild your site if you switch platforms.
This is why it's important to choose a platform that can grow with your needs.
AI-generated content varies by platform but is generally good enough for a first draft. Each platform has different strengths:
You should always review and customize AI-generated content to match your brand voice and specific needs.
All platforms offer ways to regenerate or modify designs:
Yes, but capabilities vary:
Yes, especially Duda. They offer specific features for agencies, like white-labeling and client management tools. Wix and Squarespace also have agency-friendly features, while others are more suited to individual business owners.
All platforms offer basic SEO features, but their AI capabilities differ:
Regular SEO best practices still apply regardless of the platform chosen.
David is the founder of MakingThatWebsite.com and started making websites for businesses back in 2014. He's a keen learner and wants to share his journey and knowledge with other business owners and freelancers. He launched MakingThatWebsite.com in 2021 to make website building more approachable and scalable for businesses.
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