Choose the best website builder for your business
The Cheat Sheet that shows you exactly which website builder to choose based on your needs with bonus on how to get free custom domain, free email hosting, and more.
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The Cheat Sheet that shows you exactly which website builder to choose based on your needs with bonus on how to get free custom domain, free email hosting, and more.
Get the FREE cheat sheet
By David Nge | Last Updated: April 01, 2025
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Here’s a truth nobody tells you upfront: Most “free” website builders come with a catch—you can build a site, but if you want to use your own domain name (like yourname.com., you’ll need to pay up.
And if you don’t? You’re stuck with something like yourbrand.Wordpress.com, advertising their company instead of yours.
But after testing dozens of platforms and sifting through the fine print, I’ve found these website builders that actually let you connect a custom domain for free.
Here's the TD;LR:
No hidden upgrade required. No surprise paywall after setup.
If you're a student, freelancer, small business owner, or just someone who wants a legit-looking site without spending a dime, this list is for you.
Whether you're setting up a blog, a portfolio, a landing page, or even a full-on online store, you’ll find the right no-cost, custom-domain-friendly platform here.
Let’s break down the best free (and smart) way to get your website online with a domain name you own.
Hubspot started as a Customer Relationship Management (CRM) tool in 2006 but has since grown into an all-purpose marketing software conglomerate.
Their Free Marketing Hub combines free tools like CMS, email automation, team inbox, etc., that you can use to power your business, such as starting a website and then using a custom domain on it.
To start creating a free website on Hubspot, head over to their Free Marketing Hub page and select "Get started free".
In my opinion, there's a ton of value to using Hubspot's free tools, especially if you're a small business that needs a marketing site :
Learn more about Hubspot's free marketing tools.
As a public company, HubSpot’s strategy is to offer a bunch of free tools and resources to draw in customers and eventually get them to upgrade.
You can see this in their free emails, social posts, blog content, and landing pages.
Hubspot offers a lot of free value, but you should know what you're getting into before you sign up!
Small business owners who need a marketing site should take advantage of Hubspot's free website & marketing tools (while they're still free). Looking at their feature sets, you can get far with pretty much zero cost.
Related: Check out these real-world examples of websites built using HubSpot's free CMS
Kit (previously ConvertKit) is an email marketing platform that has grown much more since its inception in 2013.
Their mission now is to become THE marketing platform for online creators and to help them grow and monetize their audience.
To do that, they've launched an indispensable free landing page builder to help online creators capture leads and interests for their expertise.
And yes, their landing page builder allows you to add a custom domain name for free!
You can create all sorts of landing pages with Kit, including but not limited to:
and more...
That's not all. When you sign up for Kit on their free plan, you also get to:
And more!
The free plan is generous if you ask me. BUT, there are a few things you should be aware of before you sign up for a free Kit account:
All in all, Kit offers a ton of value upfront. You can get started on your site easily and free of charge, too. More importantly, you can build a branded site early on with a custom domain name on a free Kit account.
Just be mindful of the cost adding up as you grow your subscriber count. But if you're monetizing your audience (which is what Kit is intended for), it should more than pay itself in the long run.
GetResponse was one of the pioneers in email marketing for small businesses back in the early 2000s, but they've had multiple rebrands and expansions ever since.
Their latest product release?
A website builder that allows you to connect to a custom domain, even on the free plan!
I've tried the website builder myself, and to my surprise, it's relatively easy to set one up. Here's the website I set up with GetResponse in under 10 minutes.
How GetResponse Website Builder works:
What you should know about building a website using GetResponse
In my opinion, GetResponse is great for small businesses that just need a simple branded website or landing page that collect leads.
The website builder is simple enough for beginners to set up, and you get to set up an email list leveraging GetResponse's existing email marketing tools.
Learn more about GetResponse's free website builder
Systeme is an all-in-one marketing platform that has rapidly expanded since its launch in 2018. Their goal is to basically help entrepreneurs build, automate, and scale their online businesses without the complexity of using multiple tools.
Amongst all their features is the website builder that allows you to design a site with their drag-and-drop builder and pre-designed templates.
And yes, Systeme.io also offers the ability to connect a custom domain on their free plan.
Their free plan is pretty generous, which allows you to:
That said, even though the free plan offers tremendous value, there are a few things to consider before committing:
Overall, Systeme provides solid value for entrepreneurs looking to grow their online businesses.
Its all-in-one platform offers a wide range of features, from building sales funnels and websites to managing email marketing and selling products (even on the free plan).
Just be mindful that you will eventually need to upgrade once you hit the 2000 subscribers/customers cap.
Beehiiv isn't your typical website builder, rather, it's a full-fledged newsletter platform for those who wants to build a brand with a following.
To show you an example, one of my favourite Beehiiv accounts to follow is Internet is Beautiful.
Every week they'll send you a newsletter with a list of hidden internet gems and generally interesting websites that makes you go: "Hey I didn't know that!".
If you visit their site (which was built on Beehiiv), it's more than just a newsletter sign-up landing page.
On it, you set up your custom brand, connect to your socials, and let visitor view & search all your previous posts, kind of like a blog.
Beehiiv has a few paid options, but their free plan (Launch) is pretty generous to get you started:
While you can set up a site for free on Beehiiv, creating custom webpages or using their website templates requires you to upgrade to a paid plan.
This means the design and customization options can be quite limited with the free Beehiiv account.
Also, the best way to monetize your Beehiiv newsletter is by offering paid subscriptions, but this feature is also unavailable on the free plan.
Lastly, note that the free plan allows you to have up to 2,500 subscribers only.
If you plan to scale aggressively, you'll probably need to upgrade to a paid plan eventually, which starts at $50/month or more.
I think Beehiiv is a great starting place to build a following. Sure, the design can be limited, but being able to set up a branded site with your own domain for free is hard to beat.
Plus, if you do eventually outgrow the 2,500 free limit or decide not to upgrade for whatever reason, you always have the option to export your subscribers to another newsletter platform.
Landingi is more advanced than the average landing page builder mentioned previously, as they specialize in building landing page for lead generation efforts.
Some advanced features they have include (that their competitors don't) are:
And yes, they do allow you to add a custom domain to your landing page on the free plan.
Note: you will have to integrate with an email marketing platform as Landingi only supports landing page and lead capture form. But they have over 100 integrations with leading CRM, email marketing platforms, chat groups, eCommerce solutions, etc.
What you should know before signing up for Landingi:
Verdict on Landingi
Landingi is great if you with the best-in-class tool and landing page design.
I believe Landingi is designed for marketing agencies, consultants, and freelancers who either work with clients or sell their own products.
It's great if you want to maximize your lead generation efforts. For example, you can use it to gather leads for event or webinar pages, encourage customers to sign up for ebooks or discount coupons, or secure pre-registered users for a new product launch.
Learn more about Landigi free landing page builder.
Fourthwall was made for artists, YouTubers, and influencers who want to sell merch without dealing with manufacturing and shipping.
You just pick a product from their catalog (they offer things like T-shirts, mugs, tumblers, and more), add your design, and start selling or promoting.
Fourthwall handles all the logistics, so you don’t have to worry about getting the products to your customers.
MKBHD is a great example of someone using Fourthwall to sell merch.
While it’s perfect for influencers, anyone can sign up, and it’s free.
One cool feature is that you can set up a store with your own custom domain at no cost.
You can even sell your own digital or physical products if that’s more your style.
What makes Fourthwall easy to use? For starters, it’s free, and it comes with:
As great as Fourthwall is, it does have some limitations compared to a big eCommerce platform like Shopify.
For one, Shopify has an entire ecosystem with an app store, along with access to thousands of designers and developers who build custom themes and tools specifically designed to boost your revenue.
Fourthwall, on the other hand, doesn’t currently offer:
The bottom line is thatN if eCommerce isn’t your main focus and you’d rather put your energy into your creative work, Fourthwall is a great fit—it lets you sell without managing logistics and support.
But if you’re looking to run a larger, optimized eCommerce business, Shopify might be a better option in the long run.
Freewebstore is one of those underrated online store builders that most people have never heard of until now :)
After messing around with the store builder and building a free web store on my own, I conclude that it's pretty decent for anyone who wants a fuss-free and cost-free way to start their eCommerce business.
I reckon it'll be great for students, mom-and-pop, and even some independent businesses because the onboarding experience is very beginner friendly (with a chatbot guiding you, no less), and they highlight each step you need to take to launch your store.
That aside, here are the main benefits of Freewebstore:
All things considered, it's a good online store builder that offers a ton of great value for free.
Sure, you won't be able to customize your site as much, but their templates are actually good.
Here are some eCommerce store examples built using Freewebstore: Cumbria Zoo, Designer Posh Watches for your reference.
You can sign up for Freewebstore for free here.
WebStudio is a visual website builder that stands out in the crowded field of web design tools, especially when compared to platforms like Webflow.
What sets WebStudio apart is that it’s completely free and open source. This means you can download the software and host your website on your own server, giving you full ownership and control.
WebStudio’s interface will feel familiar if you’ve used design tools like Framer or Figma.
It allows you to "design" your website one layer at a time, offering a high degree of control over each component's styling.
The platform mimics CSS properties, so if you’re comfortable with CSS, you’ll feel right at home. Once you’ve crafted your design, you can hit the one-click "publish" button, and your site goes live instantly.
WebStudio is built for designers who want to create custom websites without writing code. It’s particularly well-suited for those who are familiar with CSS, as it offers extensive control over styling and design.
But WebStudio goes beyond just building standard brochure sites; with its ability to integrate data from various sources, you can create rich, dynamic web apps. If you’re looking for a powerful, flexible, and free tool to build websites, WebStudio is definitely worth exploring.
This may come as a surprise, but creating a Google Site is as simple as making a Google slide.
It’s 100% free — there isn’t a paid plan, and there’s no plugin to purchase — you’re also allowed to add a custom domain for free to your site.
Part of Google Site’s appeal is that they’ve simplified the website design process as much as possible.
For example, instead of limitless customization, there are only a handful of layouts to use.
And there are only a few page elements for you to add to the site — Image, text, button, table of content, and image carousel.
Every element you add snaps and align neatly like a lego piece.
By placing these limitations, Google ensures your website will work on all screens and devices regardless of how you build it.
Once you’re done, just hit publish, and you have a fully functional website with a link to share with anyone.
Other notable features that Google Site offers.
Google Site is great if you need to set up a free, simple, and practical website with a custom domain as fast as possible.
Design and customization are not a priority for you. You don’t mind a basic-looking website as long as it works and displays all the information you need.
Wordpress isn’t a website builder per se, but it is one of the most popular platforms for building a website.
To set up a Wordpress site, you have to get a custom domain and dedicated web hosting.
And since Wordpress is free, it is often the preferred choice for many web developers.
Also read: Wordpress vs Squarespace vs Wix vs Weebly
UPDATE: Ucraft no longer allows you to connect a custom domain on their free plan, but it is still a great free website builder plus, they have just updated their template library, and they all look sleek!
Ucraft is an excellent web design tool for anyone who doesn't have a lot of experience and wants an easy drag-and-drop website builder for their website.
While there are many features to learn, it’s a pretty intuitive experience even for those who aren’t tech-savvy. Their interface is full of explanations for every single button and function.
The free version has enough features to make a cool personal website. Best of all, Ucraft is one of the few website builders that let you connect your domain to your site for free!
Other Ucraft benefits on their free plan:
Ucraft is also known to provide great customer service, even if you’re on a free plan.
If you plan to add a custom domain to your site, which can be relatively complex for a beginner, there’s a step-by-step video guide to show you how to do that.
And if you get stuck, there is a chat button to offer help whenever you need it.
Note: If you decide to sign up for a free Ucraft account, make sure you click on the “Get Started” link on the Free plan. The default Get Started link signs you up for a 14 days trial for the Pro plan, which you need to pay to keep the website online after the trial ends.
While you’re on the Ucraft free plan, there are a few limitations you need to know.
Ucraft branding — Ucraft will add a watermark “This website is created with Ucraft” at the bottom of your site.
Limited customization — You won’t be able to set custom fonts, customize sign up forms, and use advanced layouts for your site.
No eCommerce — eCommerce features are only reserved for paid plans (starting $10/month).
Limited SEO features — You won’t be able to customize titles and descriptions for SEO.
UPDATE: Shift4Shop no longer offers unlimited free plan and custom domain. Instead, they've now launched an all inclusive plan (unlimited enterprise features) for $39/month.
Shift4Shop is a complete and robust eCommerce platform known for providing outstanding technical support 24/7/365.
Their best offer?
A complete eCommerce solution to build your online store for free! The catch is that you have to reside in the US.
If you’re not from the US, then, unfortunately, Shift4Shop isn’t that great of a deal for you.
Otherwise, you get to use all of Shift4Shop’s premium features for free. Included but not limited to:
Since Shift4Shop is such a versatile eCommerce platform, you can build all kinds of stores, whether it’s selling subscriptions, print-on-demand products, hardware, brand merchandise, event tickets, or even a dropshipping store.
Unlimited Free plan for US customers only — If you live outside of the US, unfortunately, you have to pay upwards of $29/month to get access to all the advanced features.
Powered by Shift4Shop — You get to use all of Shift4shop's premium features for free, but the catch is they'll place a "Powered by Shift4Shop" branding at the footer of your site. You can remove this by paying a monthly fee (starting $29/month).
Compare other free and affordable online store builder alternatives.
Basic theme design — Shift4Shop has over 100 free online store themes, but most of them look slightly dated (you can check them out yourself). But they give you full access to all the files that make up your theme, so you're free to edit it if you have coding knowledge or you can hire someone to do it for you.
Building a free online store on Shift4Shop is as good as it gets, assuming you live in the US. You get all the advanced features other platforms charge hundreds of dollars per month for free on Shift4Shop.
What’s more? They’ll even migrate your current eCommerce website to Shift4Shop free of charge.
UPDATE: BigCartel no longer allows you to connect a custom domain on the free plan. But you can still sell up to 5 products, accept payments via credit card, PayPal, and more.
Don’t be intimidated by the name. Big Cartel is a beginner-friendly eCommerce platform for makers, artists, and creative professionals to set up a simple store and sell their products.
Big Cartel is inexpensive compared to alternatives like Shopify and BigCommerce. Its free plan, in particular, allows you to create an online store with a custom domain.
It also gives you various ways to set up a store with a few clicks, and you can set up different variations of products to sell.
Design wise, you can tell by their website templates. They’re unique, full of personality, and the layout is designed to highlight the artist’s creative work.
Each built-in theme has its own available set of customization options. It’s easy to upload a header, logo, or background image, add a slideshow, adjust color and font settings, and make other adjustments to your theme layout - no coding required.
Here are some great examples of Big Cartel stores:
Click here for more examples of BigCartel themes
Note: You’re only allowed to sell up to 5 products on the Big Cartel’s free plan. It comes with free themes, real-time stats for your orders, custom domain, shipment tracking, discount & promo code, and auto-calculated sales tax.
Despite the limitation, Big Cartel’s platinum plan ($10/month) is worth signing up for If you decided to upgrade. You can sell up to 50 products plus time-saving features such as inventory tracking, bulk editing, and advanced store customization.
Lacks integration — Big Cartel doesn't offer many integrations. So you will find yourself spending time copy-pasting info from your shipping service, social media pages, etc.
Lacks cross-channel selling — Big Cartel also lacks direct integration with other sales channels like Instagram, Facebook, Pinterest, etc. So there’s going to more work involved if you want to set this up.
If you need a simple online store to sell your work (physical, digital products, and services), Big Cartel is a great inexpensive platform for it. But if you need a large, multifunctional online store, you won’t find enough Big Cartel features to support your business.
If you need a general-purpose website for your business, then Hubspot is a great place to start. Tons of free templates (thanks to their collab with Themeforest) and marketing tools to help you get traction.
If you need a landing page for lead generation, then Kit, GetResponse, and Landigi are good options. They all specialize in email marketing and dedicated landing page features.
If you’re creating an eCommerce store, go with Fourthwall. They’re all free and come with robust features for you to sell online for free.
If you just need a beginner-friendly website builder to build a simple website for your business or personal site, then BigCartel, Ucraft, and Google Sites are great.
But if you need maximum customizability, advanced plugins, and blogging features, Wordpress is undoubtedly the best tool for it.
Best is pretty subjective, in my opinion, but after dozens of reviews, I can say Hubspot is best if you just need a free marketing site.
However, if you need an online/eCommerce store, then Shift4Shop and Fourthwall come to mind.
If you want to create a personal website, then the best free website builder, in my opinion, is Hubspot, as their free plan already comes with email (set up team email and bulk send), forms to collect leads, and a bunch of other free marketing tools (learn more in their site). The key advantage they have over other free site builders is they also integrates with one of the largest template marketplace (ThemeForest) so you instantly get access to thousands of community built templates for just about every industry, a lot of them you can use for free too.
If you want to create a free landing page, then the best website builder for it is Kit,. They have tons of pre-made, well-designed landing page templates and they allow you to send up to 10,000 subscribers for free every month (the most generous of any email marketing platform).
Website builders such as Hubspot and Kit allow you to create a free website with your own domain.
These particular tutorials teach you how to set them up:
You can get a free custom domain from FreeNom and Github (if you're a student) and connect it to one of the website builders that allow you to add a custom domain for free.
David Nge is the founder and writer behind MakingThatWebsite.com. Since launching in 2021, he’s been on a mission to help non-techies—especially small business owners—build better websites using easy-to-learn tools and smart, time-saving strategies. He specializes in website builders, SEO, and practical AI tutorials for small business owners.
Have a tutorial you want to learn? Leave a suggestion here.