How to connect Mailchimp to Squarespace (2022)

By David Nge • Last Updated: June 13, 2022

Great news! Squarespace has recently added native support for Mailchimp which makes it easier to integrate the two platforms.

Here's a step-by-step guide on how to connect/integrate MailChimp sign up form with your Squarespace site.

In summary, we'll go over:

Note that this method works for both Squarespace version 7.0 and 7.1.

Let's dive right in.

How to connect MailChimp to Squarespace natively

First, login to your Squarespace account and select a site to edit.

Select a site to edit
Select a site to edit

Select Edit to open up the Squarespace editor.

Open up the Squarespace editor
Open up the Squarespace editor

On the page, head to the section where you'd like to add a sign up form, click an insert point and add a Newsletter block.

Add a Newsletter block
Add a Newsletter block

Alternatively, you can also add a Form block. Both of which will allow you to subscribe new emails to your MailChimp email list.


Difference between Squarespace Newsletter and Form Block

The main difference is that Newsletter allows you to collect only email addresses while a Form Block allows you to collect other information such as name, contact number, and custom message.

Both of them allow you to redirect to a thank-you page after sign up and store data on MailChimp and Google Drive.


Once added, select the Newsletter, head to Storage Other Storage Options.

Edit the Newsletter settings
Edit the Newsletter settings

Connect MailChimp.

Connect Squarespace to MailChimp
Connect Squarespace to MailChimp

You'll be asked to login to your MailChimp account. Go ahead, add your MailChimp login details, and select Login.

Login to your MailChimp account
Login to your MailChimp account

Allow Squarespace to connect with MailChimp.

Authorize Squarespace to access MailChimp
Authorize Squarespace to access MailChimp

Once you're connected, select an email list on MailChimp where this Newsletter will subscribe to.

Select an email list to connect the newsletter form to
Select an email list to connect the newsletter form to

It's also recommended to check "Require double opt-in". This step requires the user to confirm they have subscribed to your newsletter (i.e to opt in a second time).

This is important to prevent your emails landing in the spam folder.

Once done, Select DoneSave on the top left corner to save the changes.

Save the changes
Save the changes

You've now successfully connect with MailChimp with Squarespace!

Go ahead and publish your Squarespace site. Then sign up on the newsletter with a dummy email.

Test signing up your newsletter
Test signing up your newsletter

You should see the Thank You message thereafter.

A thank you message after sign up.
A thank you message after sign up.

Next step is to verify that the Mailchimp Squarespace integration actually works.

How to embed MailChimp Form in Squarespace.

This is an alternative method to connect MailChimp to Squarespace, by embedding the sign up form directly onto your Squarespace site.

First, login to your Mailchimp account and head to the Sign up forms page.

Then select Embedded Forms from the Sign up forms dashboard.

Select the Embedded forms option in MailChimp
Select the Embedded forms option in MailChimp

You have the option to customize the form's fields settings, design, or add a custom tag but in the interest of time, select Continue.

Click Continue on the form settings
Click Continue on the form settings

Click Copy Code to copy the MailChimp Embedded form code in your clipboard. You can paste it in a text editor or notepad for now as you'll need this later on in Squarespace.

Copy the embed code
Copy the embed code

Login to your Squarespace account and select a site to edit.

Select a site to edit in Squarespace
Select a site to edit in Squarespace

Click Edit to start editing your site.

Edit your Squarespace site
Edit your Squarespace site

On the page, head to the section where you'd like to embed the PDF, click an insert point and add an Embed block.

Add the embed block from the editor
Add the embed block from the editor

In the embed block settings, click on the code icon.

Select the code icon to add the embed code
Select the code icon to add the embed code

Then add the embed code that you copied from MailChimp earlier in the text field.

Add the embed code from MailChimp
Add the embed code from MailChimp

Squarespace should preview the sign up form on the editor.

Test sign up on the MailChimp form
Test sign up on the MailChimp form

That's it!

Publish your Squarespace site and sign up for the newsletter with a dummy email.

Next step is to verify that the Mailchimp Squarespace integration actually works.

Note: You're not limited to embedding sign up form on Squarespace. You can also embed PDFs, GIFs, custom image, and so much more as long as they have an embed feature.

Verify that Squarespace Mailchimp integration works.

Login to your Mailchimp account and head to the contact list.

Verify the contact in MailChimp
Verify the contact in MailChimp

If you see the dummy email (that you just signed up) in the dashboard. That means the integration is successful!