Free UTM Campaign Builder: Create & track marketing URLs in Seconds

This tool allows you to easily generate UTM tracking codes so you can view your campaign performance in Google Analytics or other analytics platform.

Base URLs (one per line, up to 1000):

Enter the URLs you want to add UTM parameters to. Each URL should be complete and valid (e.g. https://example.com/page).

Source (utm source):

Identifies the source of your traffic. Example: newsletter, google, facebook.

Medium (utm medium):

The medium the link was used on. Example: email, cpc, social.

Campaign (utm campaign):

The name of the campaign. Example: spring_sale, launch_campaign.

Term (utm term, optional):

Identify paid keywords for this ad. Example: running+shoes.

Content (utm content, optional):

Differentiate ads or links that point to the same URL. Example: banner_ad, text_link.

Your campaign (UTM) tracking codes:

Frequently Asked Questions About UTM Campaign Builder

What is a UTM campaign URL?

A UTM campaign URL is a regular website link with special tracking parameters added to it.

These parameters help you track where your website visitors are coming from and which marketing campaigns are driving the most traffic.

For example, if you share your website on Facebook and Twitter, UTM parameters let you see exactly how many visitors came from each platform.

Why do I need to use UTM parameters?

UTM parameters are good for:

Understanding which marketing channels bring you the most visitors
Measuring the success of different campaigns across platforms
Making data-driven decisions about where to focus your marketing efforts
Getting accurate data in Google Analytics about your traffic sources
Tracking ROI from your social media and email marketing campaigns

Is this UTM builder free to use?

Yes, our UTM campaign builder is completely free to use, you can generate up to 1000 UTM tracking codes. You can copy individual URLs or just bulk copy-paste a list of URLs

How does the bulk URL builder work?

Simply prepare a spreadsheet with your URLs and campaign details, then upload it to our tool. The builder will automatically generate UTM parameters for all your URLs at once. You can then download the complete list of tracking URLs ready to use in your campaigns.

What UTM parameters can I track with this tool?

Our builder supports all five UTM parameters:

Campaign Source (utm_source): Where your traffic comes from (e.g., facebook, newsletter)
Campaign Medium (utm_medium): The marketing medium (e.g., social, email)
Campaign Name (utm_campaign): Your specific campaign name
Campaign Term (utm_term): Paid search keywords
Campaign Content (utm_content): Different versions of your campaign

Do UTM parameters affect my SEO?

No, UTM parameters don't affect your SEO rankings. Search engines ignore these parameters when indexing your pages. They're purely for tracking purposes in your analytics tools.

Where can I see the UTM tracking data?

All UTM data appears in your Google Analytics account under Acquisition > Campaigns. You'll be able to see detailed reports about traffic from your tagged URLs and measure campaign performance.

Can I edit UTM parameters after creating them?

Once a URL is created, you can't edit the UTM parameters directly. However, you can easily create a new URL with updated parameters using our tool. For active campaigns, we recommend creating a new URL rather than editing existing ones to maintain consistent tracking data.

Are there best practices for naming UTM parameters?

Yes! Here are key best practices:

Use lowercase letters consistently (Google Analytics is case-sensitive)
Avoid spaces (use underscores or hyphens instead)
Be consistent with your naming conventions across campaigns
Keep names short but descriptive
Document your naming conventions for team reference

While UTM parameters make URLs longer, most social media platforms automatically shorten links when you post them. If you're concerned about appearance, you can also use a URL shortener after adding your UTM parameters.

How do I test if my UTM parameters are working?

Visit your tagged URL and check your Google Analytics real-time reports under Real-Time > Traffic Sources. You should see your visit recorded with the UTM parameters you specified.

Yes! After creating your URLs, you can download them as a CSV file to share with your team. This makes it easy to collaborate on marketing campaigns while maintaining consistent tracking.